E-books are interactive, online-only publications that:

• Deliver richly formatted content for actionable click-throughs
• Provide a non-traditional way to build your brand, deliver leads and improve ROI
• Have linking URL capabilities
• Integrate more content (ie: white papers, case studies, etc.)
• Drive users to your Web site for further product information

Scholastic Professional Media will:

• Work with you to develop timely, insightful topics and project manage the entire process
• Integrate all acquired assets and vendor resources (white paper links, etc.) into E-book
platform
• Create a robust marketing campaign that includes banners, e-mail invites, e-zine and print advertisements
• Host your program as featured content on the Scholastic Teachers site for 4 months
• Provide vendors with an embedded link to corporate Web site
• Provide an optional lead gating form

Lead Reporting:

Client will receive E-book registrant lead detail and data intelligence/demographics