Let Scholastic Red CAP open the door for more customers to visit your website. Participating advertisers can target their sales and marketing messaging directly to the qualified customers they are interested in reaching, while they’re reading and actively engaged in editorial content related to the advertiser’s products and services.

Program Benefits:

• Maximizes client’s corporate marketing content by targeting their potential customers
when most interested and engaged.

• Guaranteed adjacency to relevant editorial content.

• Detailed monthly campaign reporting: related link impressions, micro-site page views,
and clicks out to advertiser’s Website.

• Enable the advertiser to evaluate the ROI in the program and understand what marketing material is working most effectively for them.

• Client has the ability to update the micro-site content each month as needed.

• Maximizes the clients’ own Search Engine Optimization (SEO) efforts.

• Turnkey program. No internal client resources required on set-up is complete.