Instructor subscribers are on several purchasing committees:

• 50% are on General Materials purchasing committee
• 49% are on Children’s Books purchasing committee
• 45% are on a Curriculum purchasing committee

They are also actively making purchases:

• 83% of them spend up to $1,000 of their own personal funds on educational materials
• 96% of them spend up to $5,000 of their school’s funds on educational materials
• 72% are responsible for recommending/purchasing children’s books

• Instructor subscribers have been teaching for an average of 12 years, and 28% of them have been teaching for more than 20 years

• 88% attend professional conferences/conventions
• 46% plan to pursue a Master’s Degree
• 62% don’t plan to retire for 15+ years, so they can continue to develop and grow their career

The Marketing Minute

Arts & Crafts

Purchasing Trends

Professional Development