Mechanical Specifications
| Ad unit
size |
Non-Bleed |
Trim |
Bleed |
| Single Page |
7 x 9 3/4 |
7 7/8 x
10 1/2 |
8 1/8 x
10 3/4 |
| 2-Page Spread |
14 x 9 3/4 |
15 3/4 x
10 1/2 |
16 1/4 x
10 3/4 |
| 2/3 Vertical |
4 5/8 x
9 3/4 |
*** |
5 1/4 x
10 3/4 |
| 1/2 Page Horizontal |
7 x 4 3/4 |
*** |
8 1/4 x
5 3/8 |
| 1/2 Page Island |
4 5/8 x
7 1/4 |
*** |
5 1/4 x
8 1/4 |
| 1/3 Page Vertical |
2 1/4 x
9 3/4 |
*** |
3 x 10 3/4 |
| 1/3 Page Square |
4 1/2 x
4 3/4 |
*** |
5 1/4 x
5 3/8 |
| 1/4 Page Square |
3 1/4 x
4 7/8 |
*** |
*** |
| 1/6 Page Vertical |
2 1/4 x
4 3/4 |
*** |
*** |
| 1/6 Page Horizontal |
4 5/8 x
2 1/2 |
*** |
*** |
| BIND –
IN CARDS (folded size): All bind-in
cards jog to the foot. |
| Minimum size
|
3 1/2”
x 5” |
| Maximum size
|
7 7/8” x 10 ½”
|
| If center
spread: |
5 1/2” x 5”
with additional 4” binding hanger |
| Minimum stock
weight |
7 point |
| Maximum stock
weight |
120 pounds |
| Minimum lap
size |
1/4” |
| Minimum bind-in
flap |
3
1/2” |
| Allow 1/4”
between perforation and the fold of the
insert. |
| BLOW –
IN CARDS: Cannot be placed in the center
of the book. |
| Minimum blow
in card size |
3 1/2”
x 5” |
| Maximum blow
in card size |
5” x 7” |
| Minimum stock
weight |
7 point |
| Maximum stock
weight |
120 pounds |
| Note: Must
be 8 pages from front cover and 8 pages
from center spread. |
| Allow 1/8”
guide trim. |
|
| Live matter
must be 1/4” away from final trim.
|
| 1/8” mill
at spine. |
|
| 1/4” minimum
stitching lap. |
|
| Trim waste
must not exceed 1/2” on all sides. |
For bleed pages,
keep essential matter 3/8” from trim.
All publications jog to the Foot
All Inserts and Business Reply Cards run Low Folio
and flaps run High folio
Printing Process: Web Offset, Saddle Stitched.
SWOP standards for proofing should be followed.
Preferred Digital
Material Specifications:
Any version of Macintosh-based Quark Xpress, Illustrator,
photo shop, Acrobat PDF, Indesign
Supply all native files. (Images, screen &
printer fonts)
File should be CMYK (No RGB files excepted)
PDF resolution 300 dpi or higher
EPS or TIFF in hi-resolution (photos @ 300 dpi
and higher)
Halftones @ 133 line screen
2 color proofs (Laser, Match print or Kodak Approval)
CD or Zip disk
Catalog Showcase:
Example
| |
2 1/4"
high |
| 3 1/2" wide |
| 10
word headline 53 character max. in
red bold |
Catalog
or product image
1 1/2" x 2" |
50 words of copy
430 character max.
***Spaces
and periods between words are counted
as characters.
Phone
numbers,web site or email in bold
type
Company Name 32 character max.
Circle no.(production will add ) |
|
Send ad material to:
Instructor
557 Broadway, 3rd Floor
NY, NY 10012
Attn: Rick Gelke
212-343-4462 (P)
212-343-4571 (F)
Rgelke@scholastic.com
or to e-mail material: profmag@scholastic.com
or upload to our ftp site: ftp://ftp2.scholastic.com.
User name: profmag Password: profmag557
If client submits ad via email or ftp a proof
must be sent to us as well, if no proof is supplied
we will have no visual to look at in proofing
there for Scholastic and the Production Dept.
will not be held liable should an error appear
when printed.
Send Inserts and BRC's to:
Quebecor World
760 Fujitec Drive
Lebanon, OH 45036
Attn: Stacie Higa, CSR
513-527-1153 (P)
513-527-1136 (F)
*** A copy of the shipment manifest must be faxed
to Stacie Higa (513-527-1136) & Kathy DeVarie
(212-343-4571)
***All cartons must be labled with Magazine name
and issue date of when insert are to appear. (Instructor
Magazine September 2xxx)
