Administr@tor Readers Take Action!
92% are involved in their organization’s
purchase of education products and services
61% Approve/authorize purchases
88% Will take action after seeing an ad in
Scholastic Administr@tor:
65% will visit advertiser’s the website
46% will discuss the ad/product with others
46% will file for reference**
Source: Administr@tor Reader Survey, June 2007
**Respondents allowed multiple answers
